iTunes Movie Rentals in Canada

Hey, when did iTunes start selling and renting movies in Canada? I just noticed this morning that the iTunes store was showing me movies, and just to make sure it really worked I had to buy a copy of Spinal Tap. It works.

$3.99 for a rental, $9.99 to buy a movie, at least for the few I looked at. The movie is still stranded in iTunes with no way to make it to my TV, unfortunately.