LiveCycle Designer and Google Blog Search

I use Google Blog Search to search for the name of the product I work on - LiveCycle Designer - and then subscribed to the search feed using Google Reader.  This takes any blog mention of LiveCycle Designer and adds it to my Google Reader feed.

I get real traffic of folks talking about Designer, but every few days it shows up somewhere odd.  Like this:

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Obviously this is spam.  But does it mark some sort of popularity milestone that our product name is showing up in random bits of spam?