Google Maps: This is going to get them in trouble.
Here's a link to a Google Maps search for "FutureShop" in Ottawa.
Notice that none of the things it's showing you is actually FutureShop, and in some cases, is competitors?
I'm not sure what St. John Ambulance has to do with FutureShop, but I know that companies get quite upset when you start directing their customers to the competition...